More than a logo.
A visual language.
Your brand foundation is the visual system that tells people who you are before you say a word. It's the logo on your truck, the colors on your invoice, the fonts on your website — all speaking the same language.
Without it, every touchpoint is a missed opportunity. With it, everything you put out into the world builds recognition, trust, and loyalty.
Typography sets the tone
The right font pairing builds trust before a single word is consciously read. Here's how different combinations feel.
Build Something Real
Typography sets the tone before a single word is read. The right pairing builds trust instantly.
Refined & Intentional
Serif headlines command attention with centuries of tradition. Paired with a clean sans-serif body for readability.
STAND OUT LOUD
All-caps condensed headlines demand attention. The rounded body text balances the intensity with warmth.
Timeless by Design
High-contrast serif with fine details. Feels luxurious without being pretentious. Perfect for premium services.
Color tells your story
Every palette communicates something different. Click to see how each one transforms a space.
The difference design makes
Drag the slider to compare.
Verde Landscaping
Landscape Design & Maintenance
Marco Verde, Owner
(505) 555-0142 · marco@verdelandscaping.com
verdelandscaping.com
After — Brand Foundation
Verde Landscaping
Landscaping Services
Marco Verde
(505) 555-0142
marco@verdelandscaping.com
Before — No Brand
Choose your starting point
The difference isn't how many files you get. It's how far the brand travels — the mark, then the system, then the system built into everything you hand a customer.
In every package
- Full ownership — all source files, no strings
- SVG, PNG & PDF for web, print & signage
- Light, dark & single-color versions of your mark
- A real discovery conversation before we design anything
Logo Design
~1 week
The mark itself, done properly. You take it from there.
Best for
You're launching, or your current mark doesn't hold up on a truck door.
- 2-3 original logo concepts — real creative range, not variations of one idea
- Final mark refined to production quality
- Social profile and favicon sizes
- 2 rounds of revisions
Brand Kit
~2 weeks
The logo plus the system behind it — color and type, with the rules for using them.
Best for
Your invoice, your website, and your Instagram look like three different companies.
- Everything in Logo Design
- Custom color palette with rationale
- Typography selection & pairing
- Brand sheet — hex codes, font files & licensing, spacing rules
- Ready to hand to any printer, sign shop, or web developer
- 3 rounds of revisions
Full Brand System
~3-4 weeks
We don't just hand you the system. We apply it to the pieces your business actually uses.
Best for
You have trucks, signage, uniforms, menus — real-world surfaces that all have to match.
- Everything in Brand Kit
- Full brand guidelines document
- Designed, print-ready templates for the pieces you choose
- Brand voice guidelines
- Web-ready asset library
- 3 rounds of revisions
Brand Kit gives you the system. Full Brand System builds the things. If you'd rather not hand a color code to a sign shop and hope — that's the difference you're paying for.
What should we build with it?
A landscaper needs truck graphics and yard signs. A restaurant needs menus and table tents. No two systems are the same, so pick the pieces that are actually yours — we'll scope and price exactly those on the call.
Print & paper
Vehicles & signage
On-site & in-store
Team & digital
How it works
Discovery
We learn your business, values, audience, and competitors. What makes you different?
Concepts
2-3 distinct logo concepts and brand directions. Not variations of one idea — real creative range.
Refine
We narrow down together. Colors, typography, and details get dialed in through focused iteration.
Deliver
Complete brand package: every file format, every context, ready to use everywhere.
Frequently Asked Questions
Do I own the final logo and brand assets?
Yes, 100%. Once the project is complete, you receive full ownership and all source files. We retain no rights — the brand is entirely yours.
What file formats do I receive?
SVG (scalable vector), PNG (transparent background in multiple sizes), PDF (print-ready), and source files (Figma/Illustrator). Everything you need for web, print, social, and signage.
What's the difference between Brand Kit and Full Brand System?
Brand Kit gives you the system — the logo, the colors, the type, and the rules for using them. You (or your printer, sign shop, or web developer) apply it. Full Brand System is where we do the applying: we design the actual pieces your business uses, whether that's business cards, a truck wrap, table tents, or job-site signs.
How do you price the Full Brand System?
It depends entirely on which pieces you need — a landscaper needs vehicle graphics and yard signs, a restaurant needs menus and table tents. Tell us what you want built (there's a picker on this page) and we'll scope it precisely on the call. No two Full Brand Systems have the same piece list.
How many revision rounds are included?
Logo Design includes 2 rounds. Brand Kit and Full Brand System include 3, because there's more surface to dial in. Most projects are finalized within 1-2 rounds either way — we invest heavily in the discovery phase so the first round lands close.
Can you work with an existing logo I like?
Absolutely. We can refine, modernize, or rebuild around an existing mark. We'll assess what's working and what could be stronger.
What if I don't know what I want?
That's exactly what the discovery phase is for. Most business owners know what they DON'T want — we start there and work toward what feels right. You'll see multiple directions before committing to anything.
Do you design websites too?
Yes. Brand Foundation is designed to pair perfectly with our website packages. Many clients do both — the brand system feeds directly into the web design.
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